| 从南非世界杯看体育赛事、传媒、体育产业的互动关系 |
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| 引用本文： | 施文海.从南非世界杯看体育赛事、传媒、体育产业的互动关系[J].搏击·武术科学,2011(4):6-7,18. |
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| 作者姓名： | 施文海 |
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| 作者单位： | 太原师范学院体育系; |
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| 摘 要： | 文章运用文献资料法,结合2010年南非世界杯,对体育赛事、传媒、体育产业三者之间的互动关系进行深入分析研究,结果表明体育赛事与传媒是一种互利的"联姻关系",传媒居主动;体育产业得益于两者的繁荣,并在此前提下,才会获得高速发展;三者关系中,本应居核心地位的体育赛事却最脆弱,赛事的纯洁性不断受到传媒收视率的威胁;保持纯洁性并争取利益最大化是体育赛事在互动关系中谈判的底线。
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| 关 键 词： | 体育赛事 传媒 体育产业 互动关系 |
On the Interactive Relations among Competition,Media and Sport Industry from the World Cup in South Africa |
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| Shi Wenhai.On the Interactive Relations among Competition,Media and Sport Industry from the World Cup in South Africa[J].BOJI(WUSHUKEXUE),2011(4):6-7,18. |
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| Authors: | Shi Wenhai |
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| Institution: | Shi Wenhai(Department of Physical Education Taiyuan Normal University,Shanxi Taiyuan 030012) |
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| Abstract: | This paper utilizes the literature material method,combining,2010 World Cup in South Africa to sporting events,media,sports industry the interactive relationships between the three in-depth analysis,the results showed that:sports events and the media is a mutually beneficial alliances,in the active media;Sports industry benefited from both prosperous,and in this premise,only then to obtain the high-speed development;The relationship among the core status,should be in the sports events but the most vulnerabl... |
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| Keywords: | sports events media sports industry interactive relationship |
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