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网店货物配送的策略分析
引用本文:王利艳.网店货物配送的策略分析[J].大观周刊,2012(43):114-115.
作者姓名:王利艳
作者单位:桂林电子科技大学商学院,广西桂林541004
基金项目:项目基金:2012年广西高等学校科研项目(201203YB082);2011年中国电子教育学会“十二.五”高等教育科学研究课题(ZDJ11211、;2011年校级教改课程改革专项(ZL230119)
摘    要:由于网上购物越来越受到消费者的青睐,越来越多的网店也应运而生,同时货物的配送是影响客户满意度的重要因素,也是严重制约我国网店发展的重要因素。分析网店货物配送存在的问题,研究网店货物配送方式,提出行之有效的网店货物配送策略,是网店健康发展的需要,也是满足电子商务高速发展的需求。

关 键 词:网店  货物配送  策略

The Strategies Analysis of Goods Distribution for Online Stores
Authors:WANG Liyan
Institution:WANG Liyan Business School of Guilin University of Electronic Technology 1, Institute of Scientific and Technical Information of Guilin2
Abstract:Due to the consumers are more and more gettinginto the favour of online shopping, and more and more online stores arise to come with the tide of fashion. At the same time, the good distribution is the important factor of affecting the satisfaction of cuttomers, and it also is senous restricting our online stores of development in China. Analyzing the problems existing in the onlin stores distribution, studying the distribution model and working out distribution strategies for the online stores goods are aimed at the healthy dyvelopment of the online stores, and also are the need to meet the high speed development of the electronic commerce.
Keywords:online stores  Goods distribution    strategies
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