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The development of female Muslim life-savers
Institution:1. National Central University, Department of Business Administration, No. 300, Jhongda Rd., Jhongli Dist., Taoyuan City 32001, Taiwan (R.O.C.);2. University of Georgia, Grady College of Journalism & Mass Communication, Department of Advertising & Public Relations, Journalism Building, 120 Hooper Street, Athens, GA 30602-3018, United States;1. Danish Institute for Sports Studies, Kanonbådsvej 4a, DK-1437 København K, Denmark;2. Trondheim Business School, Norwegian University of Science and Technology, 7491 Trondheim, Norway;1. School of Hospitality and Tourism, AUT University, PO Box 92006, Auckland 1142, New Zealand;2. School of Sport and Recreation, AUT University, PO Box 92006, Auckland 1142, New Zealand;3. Business School, AUT University, PO Box 92006, Auckland 1142, New Zealand;1. The University of Queensland, UQ Business School, St. Lucia, QLD 4072, Australia;2. Monash University, Caulfield, VIC, Australia;1. School of Business and Tourism, Southern Cross University, Coffs Harbour, Australia;2. Center for Cardiology and Exercise, State Institute of Cardiology Aloysio de Castro, Rio de Janeiro, Brazil;3. Institute of Exercise and Health Science, University of Basel, Basel, Switzerland
Abstract:This teaching case illustrates the use of community development strategies to increase and enhance community sport participation of a targeted minority group. Royal Life Saving Society of Australia is presented here as an example of an organisation that embraced cultural change and developed a strategic approach to inclusive provision for individuals from marginalised population groups. The case is based on a community development framework that includes multiple facets: a shared concern about a social problem requiring action; encouraging the active participation of a marginalised group; forming public sector partnerships to pool resources and build political support; adopting collaborative principles of organising; collectively developing and implementing action plans; and re-conceptualising traditional ideas around accountability. The case facilitates the examination of the theoretical and practical considerations of adopting a community development approach in sport management.
Keywords:Community development  Inclusion  Cultural change  Muslim women  Stereotypes  Community champions
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