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| 新编健身气功推广策略研究 | |
| 引用本文： | 虞定海,王林.新编健身气功推广策略研究[J].武汉体育学院学报,2009,43(1):65. |
| 作者姓名： | 虞定海 王林 |
| 作者单位： | 1. 上海体育学院科研处,上海,200438 2. 武汉理工大学体育部,湖北,武汉,430070 |
| 基金项目： | 国家体育总局体育社会科学研究项目，上海市重点学科建设项目 |
| 摘 要： | 运用文献资料法、专家访谈法、实地考察法、问卷调查法、数理统计法对健身气功推广的策略进行了分析.健身气功的推广应该加大宣传力度,传播科学健身理念和健康功法;加快健身气功功法的创编,让人民群众有更多的选择;组织各种层次的交流展示,提供健身气功交流平台;健身气功推广的受众群定位应为全体人;逐渐打破传统站点模式,实施以国家为主、市场为辅的公益事业推广模式;加快国内外师资力量的培养和认证工作. |
| 关 键 词： | 健身气功 推广 策略 发展 |
Promotion strategies of newly compiled Health Qigong |
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| YU Ding-hai,WANG Lin.Promotion strategies of newly compiled Health Qigong[J].Journal of Wuhan Institute of Physical Education,2009,43(1):65. | |
| Authors: | YU Ding-hai WANG Lin |
| Abstract: | With literature study ,expert interview ,field investigation and mathematical statistics ,this paper researched into the promotion st rategies of newly compiled Health Qigong. It was revealed that the more publicity should be emphasized to help people know more about scientific health keeping methods and health Qigong methods. More Health Qigong exercises need to be compiled for people at all ages and demonst ra2 tions of different level encouraged. Moreover ,Health Qigong promotion supported by the government and open to the market should be applied. Teachersπ t raining of home and abroad should be st rengthened. |
| Keywords: | Health Qigong promotion strategy development |
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