| 剖析我国体育用品名牌营造的关键 |
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| 引用本文： | 朱菊芳.剖析我国体育用品名牌营造的关键[J].广州体育学院学报,2004,24(6):114-116. |
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| 作者姓名： | 朱菊芳 |
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| 作者单位： | 南京师范大学体育科学学院,江苏南京,210046 |
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| 摘 要： | 采用献资料、网络查询等方法，对体育用品名牌所具有的优势效应和我国体育用品名牌营造中存在的主要问题进行了剖析，继而提出了名牌营造的关键点，认为核心竞争力是营造名牌的武器，产品质量是营造名牌的基础，创新是营造名牌的生命线，企业化是营造名牌的灵魂，营销、延伸与保护是营造名牌长胜的保证。
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| 关 键 词： | 体育用品 名牌 效应 问题 营造 |
| 文章编号： | 1007-323X(2004)06-0114-03 |
| 修稿时间： | 2004年11月20 |
Thought on Building a Famous Brand of Sports Goods of Our Country |
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| ZHU Ju-fang.Thought on Building a Famous Brand of Sports Goods of Our Country[J].Journal of Guangzhou Physical Education Institute,2004,24(6):114-116. |
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| Authors: | ZHU Ju-fang |
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| Abstract: | Based on documents and internet research, the super effect of the famous brand of sports goods, and the main problems on building the famous brand of our country were discussed, then we probe into the key aspect about building the famous brand, it is believed that the Key Competitive Ability is a weapon of building a famous brand, the quality of products is a foundation, the creativity is the lifeline, the culture of sports enterprise is the soul, the marketing, the extending and the protecting are a guarantee. |
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| Keywords: | sports goods famous brand effect problem building |
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