| 哈大齐工业走廊发展区域品牌的路径探析 |
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| 引用本文： | 邬德林,张平,陈鑫.哈大齐工业走廊发展区域品牌的路径探析[J].未来与发展,2011(7):97-100,79. |
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| 作者姓名： | 邬德林 张平 陈鑫 |
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| 作者单位： | 1. 大庆师范学院现代营销研究中心,黑龙江大庆,163712
2. 克拉玛依红友软件有限公司,新疆克拉玛依,834000 |
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| 基金项目： | 黑龙江省哲学社会科学研究规划项目(08E025); 大庆师范学院社会科学青年基金研究项目(08SQ07)资助 |
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| 摘 要： | 区域品牌作为促进地区经济快速发展的重要手段,很多地方政府都相继提出依靠发展区域品牌来带动区域经济发展。本文在对区域品牌与区域经济发展关系研究基础上,以黑龙江哈大齐工业走廊地区为例,结合该地区发展区域品牌的现实基础,提出哈大齐工业走廊地区发展区域品牌的基本构想,即实施区域联动,以及政府和企业共同为主导的＂区域一体、双核驱动＂的发展路径。
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| 关 键 词： | 哈大齐工业走廊 区域品牌 区域一体 双核驱动 |
A Brief Analysis on the Ways of Developing Regional Brand in the Hadaqi Industrial Corridor |
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| WU De-lin,Zhang Ping,Chen Xin.A Brief Analysis on the Ways of Developing Regional Brand in the Hadaqi Industrial Corridor[J].Future and Development,2011(7):97-100,79. |
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| Authors: | WU De-lin Zhang Ping Chen Xin |
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| Institution: | WU De-lin1,Zhang Ping1,Chen Xin2(1.Modern Marketing Research Center,Daqing normal University,Daqing Heilongjiang 163712,China,2.Red friend software Co.LTD,Kelamayi Xinjiang 834000,China) |
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| Abstract: | Regional brand as an important means of promoting economic growth,Many regions have proposed ways to rely on the Construction of regional brands to promote regional economic development.In this paper,the Hadaqi Industrial Corridor as an example,Based on studying the relationship between the regional brand and the economic development,combined with the basic model about the regional brand's success,the basic idea about Constructing Regional Brand in the Hadaqi Industrial Corridor is proposed,that the impleme... |
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| Keywords: | Hadaqi Industrial Corridor Regional Brand Regional integration dual-core-driven |
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