| 中国报纸分类广告经营策略探析 |
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| 引用本文： | 杨红菊,袁文艺.中国报纸分类广告经营策略探析[J].鄂州大学学报,2005,12(5):52-55. |
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| 作者姓名： | 杨红菊 袁文艺 |
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| 作者单位： | 武汉科技学院,人文社科学院,湖北,武汉,430073 |
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| 基金项目： | 武汉科技学院校科研和教改项目 |
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| 摘 要： | 报纸分类广告是我国报业经济的重要支撑点。现阶段，报纸分类广告经营策略是：培育大众广告观念，充分挖掘分类广告资源；坚持广告内容、版面创新；积极推行广告代理制；提高广告服务水平和质量；灵活制定广告价格策略；实施差异化广告经营策略；发展报纸媒体在线分类广告。
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| 关 键 词： | 报纸 分类广告 经营策略 |
| 文章编号： | 1008-9004（2005）05-0052-04 |
| 收稿时间： | 10 26 2004 12:00AM |
| 修稿时间： | 2004-10-26 |
Analysis on the Strategy of Management of Classified Advertisements in China |
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| YANG Hong-ju,YUAN Wen-yi.Analysis on the Strategy of Management of Classified Advertisements in China[J].Journal of Ezhou University,2005,12(5):52-55. |
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| Authors: | YANG Hong-ju YUAN Wen-yi |
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| Abstract: | Administrative act is constituted of administrative action and administrative omission. Currently, we usually define administrative omission as an illegal administrative action in academic field. The author thinks that we can distinguish the difference of administrative omission and illegal administrative action in theory and practice only when we have grasped the essence of administrative omission and have taken hold of the important document of it. |
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| Keywords: | administrative action administrative omission the important document sort |
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