| 创新应用型广告人才培养模式初探 |
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| 引用本文： | 陈思达.创新应用型广告人才培养模式初探[J].钦州学院学报,2013(10):56-59. |
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| 作者姓名： | 陈思达 |
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| 作者单位： | 闽江学院中国语言文学系 |
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| 基金项目： | 闽江学院教育教学改革A类研究项目:基于项目驱动的广告创新应用型人才培养模式研究(MJW201122025) |
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| 摘 要： | 广告行业在全媒体时代对广告专业人才提出了新的要求,而高校广告专业在人才培养方面则存在诸多不足,应构建有效的人才培养模式以适应行业的需求。导入实战项目,加强和业界的沟通与合作,有助于创新应用型广告人才的培养。基于项目驱动的创新应用型广告人才培养模式可概括为＂一条主线、一个核心、一大保障、两大体系＂。
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| 关 键 词： | 项目驱动 创新应用 广告人才 培养模式 |
Tentative Discussion on the Training Mode of Advertisement Innovative Applied Talents |
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| CHEN Si-da.Tentative Discussion on the Training Mode of Advertisement Innovative Applied Talents[J].Journal of Qinzhou University,2013(10):56-59. |
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| Authors: | CHEN Si-da |
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| Institution: | CHEN Si-da;Department of Chinese Language and Literature,Minjiang University; |
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| Abstract: | In the all-media era,new requirements have been put forward to advertising professionals in the advertising industry while there are many insufficiencies in the education of advertising professional talents;therefore,an effective personnel training mode should be set up in order to meet the needs of the advertising industry.Introduction of practical projects and strengthening communication and cooperation within the industry is helpful to cultivate innovative applied advertising talents.Applied advertising talents cultivation model which is based on project-driven innovation can be summed up as＂a common thread,one core,a security,two big systems.＂ |
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| Keywords: | project driven innovative applications advertising talent training mode |
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