| 环京津休闲旅游产业带特色品牌的构建 |
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| 引用本文： | 陈胜容,李国庆,王淑娟,宋惠敏.环京津休闲旅游产业带特色品牌的构建[J].唐山师范学院学报,2012,34(1):96-99. |
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| 作者姓名： | 陈胜容 李国庆 王淑娟 宋惠敏 |
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| 作者单位： | 1. 唐山师范学院资源管理系,河北唐山,063000
2. 河北经贸大学公共管理学院,河北石家庄,050016 |
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| 基金项目： | 2011年度河北省社会科学基金项目 |
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| 摘 要： | 从对环京津休闲旅游产业带旅游品牌建设的现状分析为出发点,指出目前品牌建设中存在主题形象不突出、宣传不够深入的问题。结合环京津休闲旅游产业带与京津地区休闲旅游产业带的差异分析,发现一级差异、二级差异两类旅游资源值得作为特色品牌推出;并将海滨海岛、山区草原作为环京津休闲旅游产业带的特色品牌,冰雪运动、养生温泉作为二级品牌,拟出了品牌口号。
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| 关 键 词： | 环京津地区 休闲旅游 特色品牌 |
The Characteristic Brand Construction of Beijing-Tianjin Leisure Tourism Industry Belt |
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| CHEN Sheng-rong,LI Guo-qing,WANG Shu-juan,SONG Hui-min.The Characteristic Brand Construction of Beijing-Tianjin Leisure Tourism Industry Belt[J].Journal of Tangshan Teachers College,2012,34(1):96-99. |
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| Authors: | CHEN Sheng-rong LI Guo-qing WANG Shu-juan SONG Hui-min |
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| Institution: | 1.Department of Resources Management,Tangshan Teachers College,Tangshan 063000,China;2.College of Economics and Public Administration,Hebei University,Shijiazhuang 051016,China) |
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| Abstract: | The present situation of the brand construction of Beijing-Tianjin leisure tourism industry belt is analyzed as the starting point.And some problems of image in the brand construction are put forward.Such as the subject image is not outstanding,brand awareness is not deep enough.Some characteristic brands are proclaimed and some brand slogans are developed. |
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| Keywords: | round-Beijing-Tianjin area leisure tourism brand characteristics |
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