| 太极搏击与其经济文化竞争 |
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| 引用本文： | 杜明明.太极搏击与其经济文化竞争[J].搏击·武术科学,2012(4):30-31,34. |
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| 作者姓名： | 杜明明 |
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| 作者单位： | 北京商贸学校,北京,102621 |
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| 摘 要： | 太极作为一种文化表征符号,具有多层含义。其反映的是中华文化最核心的价值观和方法论。当今,太极文化的巨大商业价值和开发潜力受到日益广泛的关注。然而,如何对这一非物质文化遗产进行有效的整合利用,以促进其形成产业化和规模效益,则有待深入思考。对太极及其附加文化价值的研究,离不开对太极哲理及其文化内涵的深刻探析。
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| 关 键 词： | 太极哲理 太极文化 目标人群 市场细分 软实力 |
The Analysis of the Taichi Culture Economy |
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| Du Mingming.The Analysis of the Taichi Culture Economy[J].BOJI(WUSHUKEXUE),2012(4):30-31,34. |
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| Authors: | Du Mingming |
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| Institution: | Du Mingming(Beijing Commerce and Trade College,Beijing 100162) |
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| Abstract: | As a symbol of the cultural representation,Taichi has multiple meanings.It reflects the core values and methodologies of the Chinese culture.Today,the commercial value of the Taichi culture is becoming increasingly concerned.However,how to use and integrate this non-material cultural heritage needs to be further considered.At first,the philosophy of Tai Chi and its profound cultural connotation should be analyzed. |
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| Keywords: | Taichi Philosophy Taichi Culture Taichi economy marketing segment soft power |
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