| 校园媒体对大学生的影响力的调查与研究——以宁波教育学院为例 |
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| 引用本文： | 罗喆,陈晓敏.校园媒体对大学生的影响力的调查与研究——以宁波教育学院为例[J].宁波教育学院学报,2014(3):5-7. |
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| 作者姓名： | 罗喆 陈晓敏 |
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| 作者单位： | 宁波教育学院,浙江宁波315010 |
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| 摘 要： | 校园媒体是构建校园文化、引导校园舆论、加强师生沟通的重要渠道。本研究通过在大学生中做调研,了解校园媒体对受众的实现途径、受众群体的关注点、参与性、满意度和校园媒体影响力,并从校园媒体形式、内容的改革以及对受众的了解、引导等方面提出对策,以期建设并营造和谐的校园舆论环境,更好地为广大师生服务。
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| 关 键 词： | 校园媒体 影响力 对策 |
Investigation and Research into the Influence of Campus Media on College Students --taking Ningbo Institute of Education as an Example |
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| LUO Zhe,CHEN Xiao-min.Investigation and Research into the Influence of Campus Media on College Students --taking Ningbo Institute of Education as an Example[J].Journal of Ningbo Institute of Education,2014(3):5-7. |
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| Authors: | LUO Zhe CHEN Xiao-min |
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| Institution: | (Ningbo Institute of Education, Ningbo 315010, China) |
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| Abstract: | Campus media are important ways to form campus culture, guide public opinion and enhance communication between teachers and students. This study, based on researches on college students, demonstrates the ways how campus media reach audience, audience＇s focus, participation and satisfaction, and the influence of campus media. It also brings out the suggestions on the form of campus media, the innovation of contents and the guidance of audience, in order to build harmonious campus culture and offer better services for teachers and students. |
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| Keywords: | campus media impact suggestions |
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