| 基于订房渠道的酒店营销传播策略分析 |
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| 引用本文： | 王伯启.基于订房渠道的酒店营销传播策略分析[J].鸡西大学学报,2010,10(5):67-69. |
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| 作者姓名： | 王伯启 |
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| 作者单位： | 浙江旅游职业学院,浙江杭州 311231 |
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| 摘 要： | 酒店营销传播是实现酒店定位、品牌及形象的一个基础,订房渠道连结着酒店消费者,具有承载营销信息,充当营销媒介的功能,是酒店营销传播最为经济的、有效的选择。结合不同类型的订房渠道对酒店销售贡献的差异,整合酒店订房渠道,通过订房渠道采取不同的传播策略,来实现酒店营销传播战略目标。
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| 关 键 词： | 订房渠道 营销传播 传播模型 |
Strategic Analysis of Hotel Marketing Communication Based on Reservation Channel |
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| Wang Boqi.Strategic Analysis of Hotel Marketing Communication Based on Reservation Channel[J].JOurnal of Jixi University:comprehensive Edition,2010,10(5):67-69. |
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| Authors: | Wang Boqi |
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| Abstract: | Hotel marketing communication is the bases to realize the correct positioning and a good brand image of a hotel.The hotel reservation channel is the most economical and effective choices of the hotel marketing communication. Combination of different types of reservation channels contributes to the differences in hotel sales. Integrating hotel reservation channels and adopting different strategies of marketing communication are the effective way to achieve the objectives of hotel marketing. |
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| Keywords: | reservation channel marketing communication communication model |
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