| Abstract: | Abstract This article tackles J‐pop as a result of diverse influences from Western music. Its strength stems from its capacity to ‘tame the exotic’, i.e. assimilate and recreate from styles that were uncommon for Asian cultures by integrating elements of rock, reggae, hip hop, etc and labelling these J‐rock, J‐reggae, J‐rap. This assimilation and indigenization process in J‐pop creation could be seen as a way to resist against competitors from other places of music production. The article also attempts to identify the specificities and assets of J‐pop in the music scene in general. It elaborates on J‐pop's coolness, and the reason why it could expand throughout East‐Asia. Pop music and pop culture flows in East‐Asia could be regarded then as a means to trigger a sense of community and togetherness through the consumption of pop culture products. Throughout the analysis on J‐pop, the article will rely on one musical example, Def Tech and Micro, as this artist tends to explore various musical genre and intermingles them, so as to create a specific style, coined ‘Jawaian reggae’. |
