| 对体育消费行为中卷入度的探析 |
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| 引用本文： | 郭传鑫.对体育消费行为中卷入度的探析[J].广州体育学院学报,2008,28(2):40-42. |
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| 作者姓名： | 郭传鑫 |
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| 作者单位： | 枣庄学院体育系,山东,枣庄,277160 |
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| 摘 要： | 卷入度是消费者根据个体的需要、兴趣和价值观产生的客体与自身的相关和重要程度.以观赏型体育消费为中心,探讨体育消费行为中消费者卷入度的水平和影响其卷入度的因素.从消费者行为学出发,从消费者卷入度这个新视角出发探讨观赏型体育消费者的消费行为,从而为职业体育实体预测体育消费行为,制定体育营销策略.
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| 关 键 词： | 观赏型体育消费 卷入度 观众 |
| 文章编号： | 1007-323X(2008)02-0040-03 |
| 修稿时间： | 2007年12月14 |
Study on the Entanglement Degree of Sports Consumption Behavior |
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| GUO Chuan-xin.Study on the Entanglement Degree of Sports Consumption Behavior[J].Journal of Guangzhou Physical Education Institute,2008,28(2):40-42. |
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| Authors: | GUO Chuan-xin |
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| Institution: | GUO Chuan-xin (Dept.of P.E.,Zaozhuang University,Zaozhuang 277160,China) |
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| Abstract: | The entanglement degree is the consumer attends consumption according to the needs,interests and values of the object.This paper bases on the spectator-sports consumption,to explore the level of sports consumption entanglement degree and its effect factor.From the perspective of the consumption behavior entanglement degree,the author analyzes the consuming behavior of spectator-sports,aiming to provide references for professional sports entities to make marketing strategies and forecast sports consumptionbe... |
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| Keywords: | spectator-sports consumption entanglement degree audience |
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