| 我国农村体育消费现状与对策研究 |
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| 引用本文： | 张虹.我国农村体育消费现状与对策研究[J].体育科技文献通报,2010,18(6):94-95. |
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| 作者姓名： | 张虹 |
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| 作者单位： | 云南昆明学院体育系,云南昆明,650031 |
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| 摘 要： | 从农村体育消费观念和意识、体育消费水平、体育消费结构和消费方式、体育消费心理、体育消费行为和农村体育消费需求和价值取向对农村体育消费研究的现状进行分析,指出了研究存在的问题,并提出相应的促销对策。
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| 关 键 词： | 农村体育 消费 对策 |
Study on Current Situation of Rural Sports Consumption and Countermeasures in China |
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| ZHANG Hong.Study on Current Situation of Rural Sports Consumption and Countermeasures in China[J].Bulletin of Sport Science & Technology,2010,18(6):94-95. |
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| Authors: | ZHANG Hong |
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| Institution: | ZHANG Hong (Department of Physical Education,Kunming University,Kunming 650031,Yunnan China ) |
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| Abstract: | From the attitude and awareness of rural sports consumption,consumption level,structure and method,sports consumption psychology and behavior and value orientation of rural sports consumption,this paper analyzed the current situation of rural sports consumption,pointed out existing problems and put forward the corresponding measurements. |
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| Keywords: | rural areas sport consumption countermeasure |
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