| 高概念：新媒体语境下当代电影的探索之路--以《小时代》为例 |
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| 引用本文： | 廖小茜,;叶翰宸.高概念：新媒体语境下当代电影的探索之路--以《小时代》为例[J].合肥教育学院学报,2014(6):27-32. |
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| 作者姓名： | 廖小茜 ;叶翰宸 |
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| 作者单位： | [1]贺州学院文化与传媒学院,广西贺州542899; [2]广西民族大学传媒学院,南宁530006 |
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| 基金项目： | 贺州学院2014年科研项目“时代放大镜下‘微电影’艺术理论与营销模式理论体系构建”成果. |
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| 摘 要： | 高概念电影是电影产业化、商业化视野下的观念性产物，电影产业逐步成熟的背景下以经济上中小投入借助于“大营销”手段实现利益最大化的电影制作。近期热映的电影《小时代》便是高概念电影的典范之作。《小时代》从文学文本的跨媒介改编起便从主题价值探寻、符号隐喻等层面入手窥探高概念电影的特性表达。此外，《小时代》开启了以“粉丝”为目标受众的营销模式，善于制造话题，将网络时代的创意在多屏联动下进行信息轰炸传播。
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| 关 键 词： | 高概念 小时代 文本 营销 |
On the Way to Exploring the Contemporary Film in the Context of New Media：A Case Study of High Concept in Tinny Time |
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| Institution: | LIAO Xiao-qian, YE Han-chen (1. College of Culture and Media, Hezhou University, Hezhou 542899, Guangxi; 2. Institute of Media, Guangxi University for Nationalities, Nanning 530006, China) |
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| Abstract: | High concept movie is the conceptual product of movie industrialization and commercialization ,under the background of gradual maturing of the film industry by means of small and medium‐sized investment and “big marketing” to maximize the interests of filmmaking .Recently the hot movie Tiny Time is the model of high concept movie .It explores the characterization of high concept movie ever since its cross‐media adaptation of literary text from perspectives of subject worth ,symbolic metaphor and son on .In addition ,it has opened up the marketing pattern with “fans” as the target audience ,w hich is good at making topics , and transmitting originality in form of information bombing in the network era with the help of multiple water screen . |
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| Keywords: | high concept Tinny Time text marketing |
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