| Abstract: | Abstract Museums are currently faced with new challenges and issues of sustainability. Consequently, they are under increasing pressure to provide funding bodies with evidence of their value and worth. This paper reports findings from a narrative study that explored the nature of returning visitors’ engagement with a single museum over time. The study’s findings document a broad range of benefits visitors derive from a sustained relationship with a museum and reveal the significant contributions that sustained engagement with a museum make towards enriching visitors’ lives. |
