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优秀马拉松运动员比赛速度分配与模式建立的研究
引用本文:翟丰.优秀马拉松运动员比赛速度分配与模式建立的研究[J].天津体育学院学报,2006,21(1):63-66.
作者姓名:翟丰
作者单位:河北工程学院体育部,邯郸056038
摘    要:运用文献资料法、逻辑分析法,在简要阐述竞技体育商业化主要表现形式的基础上,着重分析了日益商业化对竞技体育发展的负效应和消除竞技体育商业化负效应的具体对策,目的在于引起人们全面客观地审视竞技体育商业化,从而扬其利、去其弊,推动竞技体育健康发展。

关 键 词:竞技体育  商业化  负效应
文章编号:1005-0000(2006)01-0077-03
收稿时间:2005-08-19
修稿时间:2005-08-192005-10-20

Study on the Competitive Speed Arrangement and Model Establishment of Elite Marathon Athletes
ZHAI Feng.Study on the Competitive Speed Arrangement and Model Establishment of Elite Marathon Athletes[J].Journal of Tianjin Institute of Physical Education,2006,21(1):63-66.
Authors:ZHAI Feng
Institution:Dept. of PE, Hebei University of Engineering, Handan 056038, China
Abstract:The commercialization of athletic sports, which is characterized by marketing the matches, building the patterns of management and administration along the lines of an enterprise and carrying material incentive strategy, not only promotes the athletic development but also brings certain side-effects. With the methods of documentation and logical analysis this paper, beginning with a brief introduction on the main forms of the commercialization in athletic sports, gives a further analysis on the side-effects and provides the strategy to deal with them. The purpose is to help people take an all-round and objective attitude toward the commercialization, make the best use of its advantages and get rid of its disadvantages, and thus further develop the athletic sports.
Keywords:competitive sports  commercialization  side-effect
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