| 中国电视娱乐节目"新生态"建构" |
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| 引用本文： | 宋永琴,刘萍.中国电视娱乐节目"新生态"建构"[J].新闻界,2008(2):95-97. |
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| 作者姓名： | 宋永琴 刘萍 |
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| 作者单位： | 大连理工大学人文学院,大连,116024 |
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| 摘 要： | 本文从娱乐传播理念入手,把脉我国电视娱乐节目生产实践,探讨电视娱乐文化编码及视觉设计的缺失,由此构建电视娱乐节目"新生态",促动娱乐与人、娱乐与文化的深层和谐。
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| 关 键 词： | 狂欢 游戏精神 文化编码 视觉效应 新生态 |
New Ecology of China's TV Entertainment Program Construction |
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| Song Yongqin,Liu Ping.New Ecology of China's TV Entertainment Program Construction[J].Press Circles,2008(2):95-97. |
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| Authors: | Song Yongqin Liu Ping |
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| Abstract: | The paper starts with analyzing of communication ideas on China's TV entertainment program production, and discussing the cultural encodings of TV entertainment , and deficiencies and shortcomings of visual design. From these, China's TV entertainment program need to create "new ecology", which promotes healthy entertainment, and realizes the deep harmony with person , entertainment and culture. |
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| Keywords: | carnival game spirit culture encodings visual effect new ecology |
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