| 厦门市商业健身俱乐部消费者特征的调查研究 |
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| 引用本文： | XIE Zhong-ping,邹红.厦门市商业健身俱乐部消费者特征的调查研究[J].南京体育学院学报(社会科学版),2008,22(1). |
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| 作者姓名： | XIE Zhong-ping 邹红 |
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| 作者单位： | 厦门大学体育教学部,福建,厦门,361024 |
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| 摘 要： | 对厦门市商业健身俱乐部消费者的消费特征进行了调查研究,调查的内容包括消费者的基本情况、消费动机、消费状况等,再进一步对这些现状作深入分析,希望能为厦门市商业健身俱乐部的蓬勃发展提供有价值的参考。
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| 关 键 词： | 厦门 商业健身俱乐部 消费者 调查研究 |
Investigation of Consumption Behavior in Commercial Sport Clubs in Xiamen City |
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| XIE Zhong-ping,ZOU Hong.Investigation of Consumption Behavior in Commercial Sport Clubs in Xiamen City[J].Journal of Nanjing Institute of Physical Education,2008,22(1). |
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| Authors: | XIE Zhong-ping ZOU Hong |
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| Institution: | XIE Zhong-ping; ZOU Hong(PE Dept of Xiamen Science and Technology Institute; Xiamen 361024 China); |
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| Abstract: | This paper investigated the consumption behavior of consumers in commercial sport clubs in Xiamen,the contents of the investigation as follows:basic condition,consumption motive,consumption situation and so on,and analyzed these appearances,hoped to promote the development of commercial sport clubs in Xiamen. |
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| Keywords: | Xiamen commercial sport clubs consumers investigation |
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