| 广告艺术的诚实表现 |
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| 引用本文： | 尚山江.广告艺术的诚实表现[J].天津职业院校联合学报,2002,4(3):59-61. |
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| 作者姓名： | 尚山江 |
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| 作者单位： | 天津工业职业技术学院,天津市,300134 |
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| 摘 要： | 广告是文化科学艺术与商业的矛盾统一。现代生活不可能离开广告,但广告需要诚实。广告具有多种特性,其诚实性是必须的,艺术夸张也是必要的,但必须要有一个度的限制,突破了这个度就会成为虚假广告。当然广告也有其模糊性,只有正确处理好这些关系才能促进广告业发展。
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| 关 键 词： | 广告 艺术夸张 诚实性 模糊性 |
| 文章编号： | 1009-2498(2002)03-0059-03 |
| 修稿时间： | 2001年10月18 |
The Honor Expression of the Advertisement Art |
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| SHANG Jiang-shan.The Honor Expression of the Advertisement Art[J].Journal of Tianjin Vocational Institutes,2002,4(3):59-61. |
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| Authors: | SHANG Jiang-shan |
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| Abstract: | Advertisement is the unity of opposites between the culture and the business. The modern life can be without the advertisements that must be honor. Advertisements have a lot of features, among which the honor is best necessary, and so is the artistic exaggeration. But both of them should be inside the "degree", that is, they should be temperate. If not, they may be false ones. Of course, some advertisements have vague ideas. It is only by well dealing with these relations that the development of the ads trade can be improved. |
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| Keywords: | advertisement artistic exaggeration degree honor vague idea |
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