| 高校竞技体育产业化发展存在的问题及对策研究 |
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| 引用本文： | 王锁贵,丁素文,闫桂芳.高校竞技体育产业化发展存在的问题及对策研究[J].河北体育学院学报,2009,23(4):13-14,21. |
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| 作者姓名： | 王锁贵 丁素文 闫桂芳 |
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| 作者单位： | 1. 河北工程大学,河北,邯郸,056038
2. 河北师范大学,河北,石家庄,050016 |
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| 基金项目： | 河北省教育科学规划资助项目重点课题 |
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| 摘 要： | 高校竞技体育产业化是未来发展趋势，但目前在学校经济结构中所占的比重较小，产业化运作水平不高，缺乏体育产业人才和多元化市场开发体系，相关产业的潜能没有充分发挥。为了推动高校竞技体育产业的发展，要进一步完善相关制度，加快竞技体育产业主要经营领域的开发，扩大社会消费要求，建立积极的余暇体育消费观和强有力的体育行业组织。
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| 关 键 词： | 高校 竞技体育 产业化 |
Problems and Solutions in the Competitive Sports Industrialization at College |
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| WANG Suo-gui,DING Su-wen,YAN Gui-fang.Problems and Solutions in the Competitive Sports Industrialization at College[J].Journal of Hebei Institute of Physical Education,2009,23(4):13-14,21. |
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| Authors: | WANG Suo-gui DING Su-wen YAN Gui-fang |
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| Institution: | 1.Hebei University of Engineering;Handan 056038;China;2.Hebei Normal University;Shijiazhuang 050016;China |
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| Abstract: | Competitive sports industry is trendy;however,it takes up a small proportion in economic structure of the school and runs at a low level,lacking sports talents and multi-purpose market development system,the relevant industries could not bring their potential to the full.To promote the sports industry at college,more measures should be adopted to further improve the policy,speed up the exploitation of the key business links,enlarge the consumption needs of the people,set up the concept of leisure sports con... |
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| Keywords: | college competitive sport industrialization |
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