| 新经济时代下企业市场营销新策略 |
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| 引用本文： | 王积红,马玉昆.新经济时代下企业市场营销新策略[J].哈尔滨学院学报,2013,34(7):20-22. |
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| 作者姓名： | 王积红 马玉昆 |
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| 作者单位： | 1. 哈尔滨市信息中心,黑龙江哈尔滨,150018
2. 哈尔滨学院,黑龙江哈尔滨,150086 |
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| 摘 要： | 随着新经济时代的出现,人们不再把市场营销活动看成是一种单纯的销售手段,而是更关注新经济背景下新需求的变化情况。新经济时代下企业间的竞争越来越激烈,我们要用新的市场营销战略来应对新经济背景下的企业竞争,以实现企业发展的战略目标。
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| 关 键 词： | 新经济 企业 市场营销 新战略 |
New Strategy for Marketing Management in the New Economic Era |
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| WANG Ji-hong
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MA Yu-kun.New Strategy for Marketing Management in the New Economic Era[J].Journal of Harbin University,2013,34(7):20-22. |
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| Authors: | WANG Ji-hong MA Yu-kun |
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| Institution: | 1.Harbin Information Center,Harbin 150018,China;2.Harbin University,Harbin 150086,China) |
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| Abstract: | Since the new era of economy,marketing management is not just considered as a simple selling strategy.The change of need at this era is more concerned.The competition among enterprises is more intensive so a new marketing strategy is needed to cope with the competition and realize the goal of development. |
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| Keywords: | new economy enterprises marketing management new strategy |
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