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| 辽宁省田径服务产品市场的现状及发展定位研究 | |
| 引用本文： | 杨丹,曹亚东,赵顺来,苏秀华.辽宁省田径服务产品市场的现状及发展定位研究[J].沈阳体育学院学报,2007,26(3):15-17. |
| 作者姓名： | 杨丹 曹亚东 赵顺来 苏秀华 |
| 作者单位： | 1. 沈阳体育学院,体育教育系,辽宁,沈阳,110102 2. 沈阳体育学院,管理系,辽宁,沈阳,110102 3. 沈阳工业大学,体育部,辽宁,沈阳,110023 |
| 摘 要： | 主要运用问卷调查、专家访谈等方法对辽宁省田径服务产品市场的开发运作情况进行研究,认为田径竞赛表演市场在个别地区、个别赛事中运作较好,田径培训咨询市场仅在低层次的状态下进行,提出田径服务市场定位的基础是人才优势,应首先发展培训服务市场,构建培训服务的品牌。 |
| 关 键 词： | 田径 服务产品市场 发展定位 |
| 文章编号： | 1004-0560(2007)03-0015-03 |
| 修稿时间： | 2006年12月11 |
Present Situation and Development Position of Track and Field Service Product Market of Liaoning Province |
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| YANG Dan,CAO Ya-dong,ZHAO Shun-lai,SU Xiu-hua.Present Situation and Development Position of Track and Field Service Product Market of Liaoning Province[J].Journal of Shenyang Sport University,2007,26(3):15-17. | |
| Authors: | YANG Dan CAO Ya-dong ZHAO Shun-lai SU Xiu-hua |
| Abstract: | By the method of document,investigation,expert interview and mathematical statistics,this paper analyzes the development of track and field service product market of Liaoning province.It points out that track and field competition performance market is well developed in some competition and in parts of in Liaoning province,and track and field training and consultation market is not fully developed.It suggests that the location base of track and field service market is the superiority of sports talents,and first of all,we shoud develop training market and build up the brand of training service. |
| Keywords: | track and field service product market development position |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |