| 基于产品差异化的企业战略联盟形式选择 |
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| 引用本文： | 方海燕,达庆利.基于产品差异化的企业战略联盟形式选择[J].软科学,2009,23(7):61-64,67. |
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| 作者姓名： | 方海燕 达庆利 |
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| 作者单位： | 1. 东南大学,经济管理学院,南京210000
2. 金陵科技学院,商学院,南京,210001 |
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| 基金项目： | 高等学校博士学科点专项科研基金资助项目 |
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| 摘 要： | 基于产品差异化建立了一个具有R&D过程的双寡头博弈模型。从促进技术进步、产品的价格、企业的生产规模、企业的利润以及社会总福利的角度出发,研究企业的战略联盟形式选择问题。研究表明,企业的战略联盟形式的选择不仅与研发成果溢出率有关,而且还与产品的差异度以及R&D的效率有关。
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| 关 键 词： | 博弈论 古诺竞争 战略联盟 产品差异化 |
The Selection of the Form of the Firm Strategic Alliance with Product Differentiation |
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| FANG Hai-yan,DA Qing-li.The Selection of the Form of the Firm Strategic Alliance with Product Differentiation[J].Soft Science,2009,23(7):61-64,67. |
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| Authors: | FANG Hai-yan DA Qing-li |
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| Abstract: | This paper constructs a game model of the duopoly with process R&D and product differentiation. It an-alyzes the selection of the form of the firm strategic alliance through the perspectives of technology progress, the price of product, output and profit of the finns and the total welfare. Result shows that selection of the form of the firm strategic alliance is not relevant to R&D output spillover coefficient but also differential degree of product and efficiency R&D. |
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| Keywords: | game theory cournot competition strategic alliance product differentiation |
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