| 体育产品消费影响因素的Logit 模型 |
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| 引用本文： | 张文静,邹玉玲.体育产品消费影响因素的Logit 模型[J].天津体育学院学报,2009,24(5):435-438. |
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| 作者姓名： | 张文静 邹玉玲 |
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| 作者单位： | 1. 东南大学体育系,南京,210096
2. 南京师范大学体育科学学院,南京,210097 |
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| 基金项目： | 国家体育总局哲学社会科学研究项目 |
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| 摘 要： | 体育消费成为居民生活中重要部分.运用对数线性分析方法,探讨地区、年龄、性别、文化、职业和家庭月收入6个变量对城市居民是否购买体育物质产品的影响.结果表明:影响居民是否购买体育物质产品的关键因素是性别和家庭月收入两变量,用这两个变量建立Logit对数线性模型即可很好地拟合饱和模型.
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| 关 键 词： | 体育消费 影响因素 对数线性分析 物质产品 |
Logit Model of Influencing Factors on Sports Consumption |
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| ZHANG Wenjing,ZOU Yuling.Logit Model of Influencing Factors on Sports Consumption[J].Journal of Tianjin Institute of Physical Education,2009,24(5):435-438. |
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| Authors: | ZHANG Wenjing ZOU Yuling |
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| Institution: | Dept. of PE, Southeast University, Nanjing 210096, China;School of Sport Science, Nanjing Normal University, Nanjing 210097, China |
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| Abstract: | Sports consumption is an important part in the urban resident's life. By using log-linear analysis, the article discussed how the six variables, region,
age, gender, education, career and monthly family income, affect on urban resident's sports consumption. The result showed that key factors of sports
consumption are gender and monthly family income, with which the Logit log-linear model constructing can fit the saturated model well. |
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| Keywords: | sports consumption influencing factor log-linear analysis physical product |
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