Competition between the cable and broadcast industries: A niche analysis |
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| Authors: | John W Dimmick Scott J Patterson Alan B Albarran |
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| Institution: | 1. Associate professor in the Department of Communication and the School of Journalism , Ohio State University , Columbus, Ohio;2. Doctoral candidate and research associate in the Center for Advanced Study of Telecommunications , Ohio State University , Columbus, Ohio;3. Assistant professor and director of graduate studies in the Center for Communication Arts , Southern Methodist University , Dallas, Texas |
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| Abstract: | The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market. |
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