| 对上海F1大奖赛经营状况的分析与思考 |
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| 引用本文： | 王联聪.对上海F1大奖赛经营状况的分析与思考[J].哈尔滨体育学院学报,2006,24(2). |
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| 作者姓名： | 王联聪 |
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| 作者单位： | 集美大学体育学院,广东,厦门,361021 |
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| 摘 要： | 运用文献资料、逻辑分析等方法对上海F1大奖赛经营状况进行了分析研究,上海F1大奖赛主要经营策略包括:打造世界顶级赛车场地;结盟媒体联手宣传推广赛事;多方协作做好交通组织工作;完善医疗急救保障系统;做好安全保卫工作;营造赛场娱乐气氛;做好门票定价和销售工作。从上海赛车场公司收益、关联产业的收益、上海市的总体收益三角度对上海大奖赛的经营效果进行了评价,希望通过对上海大奖赛经营状况的研究,能为今后F1上海站赛事经营提供参考,也能为我国的竞赛表演业健康发展起到借鉴作用。
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| 关 键 词： | F1 上海 经营 |
Analysis and Thought on Management Actuality of F1 Match in Shanghai |
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| Authors: | Wang Liancong |
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| Abstract: | With documentary data and logic analysis,the author analyzes the managing situation of F1 grand prix match in Shanghai,and the result shows that Shanghai match includes several main managing tactics: to forge the world grand automobile race lot;to propagate the race with media company;to organize traffic problem cooperating with many different departments;to better the medical emergency treatment system;to better the safety system;to build the entertaining atmosphere;to do ticket booking and sale work better.The author evaluates the result of management in Shanghai F1 match from three angles: Shanghai automobile race lot company income,the related industry income,and the overall income of Shanghai,hopes that the article can provide references for the future management of F1 match in Shanghai,and play a role for the healthy development of the contest performance industry of our country through the research of this match. |
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| Keywords: | Formula one Shanghai management |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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