| 第五媒体--"手机短信"与体育产业 |
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| 引用本文： | 胡世君,饶莉,王舒宇.第五媒体--"手机短信"与体育产业[J].辽宁体育科技,2003,25(6):96-97. |
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| 作者姓名： | 胡世君 饶莉 王舒宇 |
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| 作者单位： | 1. 清华大学,北京,100084
2. 北京体育大学,北京,100085 |
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| 摘 要： | 分析了短信在中国发展的现状，并阐明了短信在发展过程中与我国的体育产业的密切关系；通过短信和其他媒体对体育产业作用的对比分析，说明短信在体育产业中的发展还处于初级阶段，前景十分广阔；未来新技术的发展更为短信与体育产业的结合提供了无限的拓展空间。
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| 关 键 词： | 第五媒体 手机短信 体育产业 |
| 文章编号： | 1007-6204(2003)06-0096-02 |
| 修稿时间： | 2003年7月22日 |
The Fifth Media—— Mobile Short Message and Sports Industry |
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| Hu Shijun,Rao Li,Wang Shuyu.The Fifth Media—— Mobile Short Message and Sports Industry[J].Liaoning Sport Science and Technology,2003,25(6):96-97. |
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| Authors: | Hu Shijun Rao Li Wang Shuyu |
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| Institution: | Hu Shijun1,Rao Li2,Wang Shuyu1 |
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| Abstract: | In the paper, the present situation of MSM in China was analyzed, and the close relation between sports industry and MSM were clarified in the process of MSM development. The comparative analysis on the role of MSM and other media in sports industry showed that MSM was just in its beginning stage with great prospect and the development of new technologies could provide infinite room for the combination of MSM and sports industry. |
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| Keywords: | the fifth media mobile short message sports industry |
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