| “通化”区域品牌形成的路径分析 |
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| 引用本文： | 丁晓晶.“通化”区域品牌形成的路径分析[J].通化师范学院学报,2009,30(1):30-33. |
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| 作者姓名： | 丁晓晶 |
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| 作者单位： | 通化师范学院,工商管理系,吉林,通化,134002 |
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| 基金项目： | 吉林省教育厅社会科学项目重点研究课题 |
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| 摘 要： | 近年来随着民营经济在国家经济发展中的地位越来越重要．作为吉林省民营经济发展的典型城市——通化市越来越受到人们的关注，‘通化’这一区域品牌成为通化市经济发展的名片，使之不仅在全国有一定知名度和美誉度，而且增强了本地域的竞争优势，使区域经济走上了持续发展之路。该文试从通化区域品牌形成路径进行分析，从中看到一个区域品牌形成过程中的经验，以期为其他地区区域品牌提供参考。
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| 关 键 词： | 品牌 区域品牌 通化 路径 |
Analysis on Formation Paths of "Tonghua" Regional Brand |
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| DING Xiao-jing.Analysis on Formation Paths of "Tonghua" Regional Brand[J].Journal of Tonghua Teachers College,2009,30(1):30-33. |
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| Authors: | DING Xiao-jing |
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| Institution: | DING Xiao-jing (Department of Business and Administration, Tonghua Normal University, Tonghua, Jilin 134002, China) |
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| Abstract: | In recent years, with the development of the private economy, Tonghua attracted people＇s attention as the typical city of Jilin Province. ＂Tonghua＂ regional brand became the name card of Tonghua＇s economic development, and strengthened the regional competitive advantage. This article analyzed the formation paths of Tonghua regional brand, and summarized the experience, in order to provide the reference for other regional brands. |
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| Keywords: | brand regional brand Tonghua path |
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