| 基于心理契约基础上的读者满意管理 |
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| 引用本文： | 张彤.基于心理契约基础上的读者满意管理[J].江西图书馆学刊,2009,39(3):63-65. |
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| 作者姓名： | 张彤 |
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| 作者单位： | 江西师范大学图书馆,江西,南昌,330027 |
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| 基金项目： | 2007年江西师范大学(人文社科类)科研计划项目 |
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| 摘 要： | 随着图书馆技术条件与读者角色的变化，特别是图书馆所处的竞争环境的加剧，图书馆的信息产品、服务的同质化现象日益普遍，图书馆与读者双方已很难通过以非人格化和外在价值发生联系的层面上构建良好关系。因此，探究读者心理状态与其相应行为之间的决定关系，追求读者满意，实现图书馆与读者双赢是图书馆的终极目标。
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| 关 键 词： | 心理契约 读者满意评价模型 读者满意 |
Readers' Satisfaction Management Based on Psychological Contract |
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| ZHANG Tong.Readers' Satisfaction Management Based on Psychological Contract[J].The Journal of the Library Science in Jiangxi,2009,39(3):63-65. |
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| Authors: | ZHANG Tong |
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| Institution: | Library of Jiangxi Normal University;Nanchang 330027;China |
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| Abstract: | With the change of library technique and reader's role and the intensifition of competitive environment,the homogeneity phenomenon of library news product and service becomes more and more popular.The good relation of library and readers can not be structured.It is necessary to explore decisive relation between readers' psychology conditions and their behavior,to seek after readers' satisfaction.The ultimate aim is the realization of mutual benefit between library and readers. |
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| Keywords: | psychology contract readers' satisfaction appraisal model readers' satisfaction |
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