| 食品药品虚假广告及法律完善 |
| |
| 引用本文： | 刘惠青,李岫.食品药品虚假广告及法律完善[J].山西广播电视大学学报,2013(1):65-67. |
| |
| 作者姓名： | 刘惠青 李岫 |
| |
| 作者单位： | 山西广播电视大学;华东理工大学 |
| |
| 摘 要： | 从保健品市场的现状研究出发,分析了保健品广告目前存在的主要问题,并从立法、监管制度、商家、媒体、消费者等角度分析了食品药品广告存在问题的主要原因,最后对于保健品广告的法律完善提出了一些建议。
|
| 关 键 词： | 保健食品 药品 虚假广告 法律规制 |
False Advertising of Food and Drug and Legal Perfection |
| |
| Liu Huiqing,Li Xiu.False Advertising of Food and Drug and Legal Perfection[J].Journal of Shanxi Radio & Tv University,2013(1):65-67. |
| |
| Authors: | Liu Huiqing Li Xiu |
| |
| Institution: | 1.1Shanxi TV University,Taiyuan,Shanxi,030027; 2.East China University of Science and Technology,Shanghai,200237) |
| |
| Abstract: | Started with the actualities of healthcare products market, this paper analyzed the main problems existing in the health food advertising at present, then analyzed the main reasons of food and drug advertiong from the perspec- tive of legislation, regulation system, business, media, consumers, etc. and finally put forward some suggestions to improve the law of healthcare food advertising. |
| |
| Keywords: | health food drug false advertising law rules |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
