| 广告设计中培养学生吸取民族文化精髓的重要性 |
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| 引用本文： | 苏丹玲.广告设计中培养学生吸取民族文化精髓的重要性[J].齐齐哈尔师范高等专科学校学报,2010(2):73-74. |
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| 作者姓名： | 苏丹玲 |
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| 作者单位： | 西南大学,重庆,400700 |
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| 摘 要： | 在广告设计教学中，学生经常觉得自己的创意枯竭，无法创作出优秀的作品，如何使学生的想象力和创造力像溪水一样源远流长，这个问题已成为近年来国内各大设计院校广告设计教学的一个探索课题。因此，在广告设计教学中有必要向学生介绍民族传统文化，加深学生对民族文化的兴趣和理解，更有助于学生创作出寓意深刻的广告作品。
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| 关 键 词： | 创意 广告设计 民族文化 |
The Importance of Training Students to Absorb National Culture in Advertising Designs |
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| SU Dan-ling.The Importance of Training Students to Absorb National Culture in Advertising Designs[J].Journal of Qiqihar Junior Teachers‘ College,2010(2):73-74. |
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| Authors: | SU Dan-ling |
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| Institution: | SU Dan- ling (Southwest University,Chongqing,400700,China) |
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| Abstract: | In advertising designs, students often feel their creation dry and can＇t create excellent works . In recent years, how to make students＇ imagination and creation constant has become an issue of advertising designs teaching in design colleges. So, in advertising de- signs teaching, the national traditional culture should be presented to students to get a deeper understanding and interesting, and it.help students create allegorical works. |
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| Keywords: | creation advertising design national culture |
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