Identity,profiling algorithms and a world of ambient intelligence |
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| Authors: | Katja de Vries |
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| Institution: | (1) CNRS IPAL (UMI 2955) Singapore, Institut Telecom France, Institute for Infocomm Research (I2R/A-STAR), 1 Fusionopolis Way, # 21-01 Connexis (South Tower), Singapore, 138632, Singapore;(2) Senior Application Researcher Bell Labs, Alcatel-Lucent Bell N.V, Copernicuslaan 50, 2018 Antwerp, Belgium;(3) School of Computing and Mathematics, Faculty of Computing and Engineering, University of Ulster at Jordanstown, Shore Road, Newtownabbey, Co, Antrim, BT37 0QB, Northern Ireland, UK |
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| Abstract: | The tendency towards an increasing integration of the informational web into our daily physical world (in particular in so-called
Ambient Intelligent technologies which combine ideas derived from the field of Ubiquitous Computing, Intelligent User Interfaces and Ubiquitous
Communication) is likely to make the development of successful profiling and personalization algorithms, like the ones currently
used by internet companies such as Amazon, even more important than it is today. I argue that the way in which we experience ourselves necessarily goes through a moment
of technical mediation. Because of this algorithmic profiling that thrives on continuous reconfiguration of identification
should not be understood as a supplementary process which maps a pre-established identity that exists independently from the
profiling practice. In order to clarify how the experience of one’s identity can become affected by such machine-profiling
a theoretical exploration of identity is made (including Agamben’s understanding of an apparatus, Ricoeur’s distinction between idem- and ipse-identity, and Stiegler’s notion of a conjunctive–disjunctive relationship towards retentional apparatuses). Although it is clear that no specific predictions about the impact of Ambient Intelligent technologies can be made without
taking more particulars into account, the theoretical concepts are used to describe three general scenarios about the way
wherein the experience of identity might become affected. To conclude, I argue that the experience of one’s identity may affect
whether the cases of unwarranted discrimination resulting from ubiquitous differentiations and identifications within an Ambient
Intelligent environment, will become a matter of societal concern. |
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