首页 | 本学科首页   官方微博 | 高级检索  
     检索      

浅谈心理定价策略
引用本文:段凤玲.浅谈心理定价策略[J].安阳师范学院学报,2000(3).
作者姓名:段凤玲
作者单位:安阳市技工学校!河南安阳455000
摘    要:价格是市场经济的永恒主题 ,充分理解并把握各类消费者在购物时的心理特点 ,企业经营者和推销人员就可以根据不同的心理心态 ,制定出买卖双方都能接受的、切实可行的最佳价格 ,这是销售者走向成功的敲门砖。

关 键 词:市场经济  商品  价格  心理

A brief talk of the way of fixing a price
DUAN Feng-ling.A brief talk of the way of fixing a price[J].Journal of Aayang Teachers College,2000(3).
Authors:DUAN Feng-ling
Abstract:he price is the eternal subject of market economy.The managers and salesmen should learn and master the character of how all kinds of customers feel when they go shopping.After the managers and salesmen learn and master the character of the customer psychology very well,according to it they can fix a practical,perfect price that both the buying party and the selling party can accept This is a salesman stepping-stone to success that the salesmen should own.
Keywords:market economy  commodity  price  psychdogy  
本文献已被 CNKI 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号