| 20世纪初广州报刊百货广告构建的购物想象 |
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| 引用本文： | 蒋建国.20世纪初广州报刊百货广告构建的购物想象[J].国际新闻界,2007(8). |
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| 作者姓名： | 蒋建国 |
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| 作者单位： | 暨南大学新闻与传播学院 广州，510632 |
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| 基金项目： | 暨南大学引进人才项目(项目批准号：006JSYJ002)。 |
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| 摘 要： | 20世纪初期广州报刊关于百货公司的广告,扩展了消费空间,改变消费者的购物行为和生活方式,对城市消费革命带来了深刻影响。
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| 关 键 词： | 报刊广告 消费 广州 百货公司 |
Advertisements of Department Stores on the Press and Shopping Imagination Construction in Guangzhou in the Early 20th Century |
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| JIANG Jianguo.Advertisements of Department Stores on the Press and Shopping Imagination Construction in Guangzhou in the Early 20th Century[J].Journal of International Communication,2007(8). |
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| Authors: | JIANG Jianguo |
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| Abstract: | In the early 20th century,advertisements of department stores on the press appeared in Guang- zhou,and extended consumption space,changed shopping activities and life style of consumers. |
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| Keywords: | Advertisement on the Press Consumption Guangzhou Department Store |
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