| 浅析模糊语言在公益广告中的运用 |
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| 引用本文： | 张颖.浅析模糊语言在公益广告中的运用[J].南昌教育学院学报,2011,26(2):20-21. |
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| 作者姓名： | 张颖 |
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| 作者单位： | 湘潭大学外国语学院,湖南湘潭,411105 |
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| 摘 要： | 模糊理论的出现和发展,丰富了各个领域的研究,语言学也是其中的受益者。模糊性是语言的本质属性。文章试图以模糊理论为基础,从语音和词汇两个方面对公益广告用语进行分析研究,以求能够丰富公益广告的研究成果,为公益广告的编写提供一点新思路。
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| 关 键 词： | 公益广告 模糊理论 模糊语言 |
Analysis on the fuzzy language of pubic service advertisement |
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| Zhang Ying.Analysis on the fuzzy language of pubic service advertisement[J].Journal of Nanchang College of Education,2011,26(2):20-21. |
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| Authors: | Zhang Ying |
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| Institution: | Zhang Ying(College of Foreign Languages of Xiangtan University,Xiangtan Hunan,411105,China) |
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| Abstract: | The emergence and development of fuzzy theory enrich the study of various fields,linguistics is one of its beneficiaries.Fuzziness is the essence attribute of language.This article analysis the pronunciation and vocabulary aspects of public service advertisement based on Fuzzy Theory,in order to enrich the study of public service advertisement and light on some new thought for the public service advertisement. |
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| Keywords: | public service advertisement fuzzy theory fuzzy language |
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