| 我国高校实施海外办学战略的SWOT分析 |
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| 引用本文： | 衣长军.我国高校实施海外办学战略的SWOT分析[J].莆田学院学报,2005,12(4):32-35,86. |
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| 作者姓名： | 衣长军 |
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| 作者单位： | 华侨大学,工商管理学院,福建,泉州,362021 |
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| 摘 要： | 指出高等学校海外办学是世界经济一体化、全球化的必然结果。尝试分析我国高校实施海外办学的优势、劣势、机会与威胁,探讨海外办学的专业与区域组合策略,并提出具体实施海外办学的市场细分差异化战略、先难后易战略及本土化战略等建议。
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| 关 键 词： | 高等学校 海外办学 SWOT分析 |
| 文章编号： | 1672-4143（2005）04-0032-04 |
| 收稿时间： | 2005-03-10 |
| 修稿时间： | 2005-03-10 |
The SWOT Analysis of Running School Abroad by Chinese Institutions of Higher Learning |
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| YI Chang-jun.The SWOT Analysis of Running School Abroad by Chinese Institutions of Higher Learning[J].journal of putian university,2005,12(4):32-35,86. |
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| Authors: | YI Chang-jun |
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| Abstract: | Running schools abroad by Chinese Institutions of Higher Learning is the result of the global economy. The paper analyses the strength, the opportunity, the weakness, the threat of running schools abroad, and puts forward some advice. For example, the different strategic education, the mainland stratagem and so on. |
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| Keywords: | Chinese Institutions of Higher Learning running schools abroad SWOT analysis |
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