| 新媒体下文化旅游动漫开发研究 |
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| 引用本文： | 俞万源,钟广锐,陈展明,李洪春,邓琼芬,钟紫.新媒体下文化旅游动漫开发研究[J].嘉应学院学报,2013(11):79-83. |
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| 作者姓名： | 俞万源 钟广锐 陈展明 李洪春 邓琼芬 钟紫 |
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| 作者单位： | [1]嘉应学院地理科学与旅游学院,广东梅州514015 [2]梅州市盛唐动漫文化传播有限公司,广东梅州514021 |
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| 基金项目： | 广东省科技计划项目（2012B030900036） |
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| 摘 要： | 在文化旅游发展分析基础上,分析新媒体对文化旅游发展影响、新媒体下文化旅游发展趋势.提出新媒体下文化旅游的动漫开发方向,认为文化旅游动漫开发模式创新、文化旅游动漫产品开发创新、文化旅游动漫营销模式创新是新媒体下文化旅游动漫开发的三个趋势.
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| 关 键 词： | 文化旅游 动漫旅游 开发模式 新媒体 |
Animation Development Research of Cultural Tourism under New Media |
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| YU Wan - yuan,ZHONG Guang - rui,CHEN Zhan - ming,LI Hong - chun,DENG Qiong - fen,ZHONG Zi.Animation Development Research of Cultural Tourism under New Media[J].Journal of Jiaying University,2013(11):79-83. |
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| Authors: | YU Wan - yuan ZHONG Guang - rui CHEN Zhan - ming LI Hong - chun DENG Qiong - fen ZHONG Zi |
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| Institution: | 1. School of Geography Science and Tourism, Jiaying University, Meizhou 514015, China; 2. Tang Animation Culture Communication Co. , Ltd. of Meizhou City, Meizhou 514021 China) |
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| Abstract: | Cultural tourism development faces the problem of culture expression. The paper explores the direction of cultural tourism development under new media. Based on the analysis of cultural tourism development,the paper analyzes the impact of new media on it and its trends under new media. Under the proposed new media animation direction for cultural tourism development,we think that model innovation,product innovation and marketing model innovation of animation development are its three trends. |
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| Keywords: | cultural tourism anime tourism development mode new media |
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