| 展会复杂域探讨 |
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| 引用本文： | 魏仁兴.展会复杂域探讨[J].嘉应学院学报,2013(9):44-48. |
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| 作者姓名： | 魏仁兴 |
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| 作者单位： | 福建商业高等专科学校,福州350012 |
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| 摘 要： | 展会在特定的场域内聚集着组织、人、物、信息等,是复杂的多系统交织的社会活动,其形成依靠本地产业根植性,并形成特定的流动性,而其中运作机制需要生成、涌现、切近,从而产生大量的商机、品牌传播等社会现象。尽管展会是一种市场行为的自组织,但是需要进行适当的控制,需要从吸引子的依托性营造,自上而下的规则制定,自下而上的创新,还需要各组织的自律控制。
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| 关 键 词： | 展会 复杂域 涌现 生成 |
Investigation on Complex Domain of Exhibition |
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| Institution: | WEI Ren - xing ( Fujian Commercial College ,Fuzhou 350012, China) |
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| Abstract: | Abstract ：The organization, people, objects and information in a specific field gather in the exhibition. It is a com- plex and multi - system intertwined social activities. The formation relies on the embeddedness of local industries and forms a specific liquidity. During the process, the operation mechanism needs to be generated, emerge and be close to the target groups, resulting in a lot of social phenomenon, like business opportunities and brand communi- cation etc. Despite the exhibition is a kind of self - organization about the market behavior, it requires not only ap- propriate controls, the relying creation from the attractor, the top - down rule - making, the bottom - up innova- tion, but also the control of the self - discipline of organizations. |
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| Keywords: | Key words ： exhibition complex domain emerge generate |
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