| 我国城镇居民体育消费中决策过程的心理透析 |
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| 引用本文： | 季波.我国城镇居民体育消费中决策过程的心理透析[J].南阳师范学院学报,2007,6(9):83-84. |
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| 作者姓名： | 季波 |
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| 作者单位： | 南阳理工学院,体育部,河南,南阳,473004 |
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| 摘 要： | 以体育社会学、消费行为学、体育经济学等理论为基础,分析了我国居民体育消费的现状,从心理学角度深入剖析了居民体育消费的决策过程,从而为加速我国体育产业发展提供理论依据。
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| 关 键 词： | 居民体育消费 决策过程 心理透析 |
| 文章编号： | 1671-6132（2007）09-0083-02 |
| 修稿时间： | 2007-04-10 |
Psychological perspective on the decision process of citizen sports consumption in China |
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| JI Bo.Psychological perspective on the decision process of citizen sports consumption in China[J].Journal of Nanyang Teachers College,2007,6(9):83-84. |
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| Authors: | JI Bo |
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| Institution: | Department of Physical Education, Nanyang Institute of Science and Technology, Nanyang 473004, China |
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| Abstract: | This paper analysed the current condition of citizen sports consumption,we made a thorough study on the decision-making process of citizen sports consumption in China.One of the purposes for the research is to lead citizen sports consumption correctly,the other is to make a valid tactics for administration departments and business,in order to improve the consumptions'level and theorize for acceleration the development of Chinese sports industry. |
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| Keywords: | citizen sports consumption decision process psychological perspective |
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