| 武当山旅游宣传的媒介应用策略探析 |
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| 引用本文： | 郭顺峰,狄永利.武当山旅游宣传的媒介应用策略探析[J].郧阳师范高等专科学校学报,2011,31(5):8-11. |
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| 作者姓名： | 郭顺峰 狄永利 |
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| 作者单位： | 1. 郧阳师范高等专科学校,湖北 十堰,442000
2. 十堰电视台,湖北 十堰,442000 |
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| 基金项目： | 郧阳师范高等专科学校校级科研立项 |
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| 摘 要： | 近年来．武当山为创建5A级风景区。推动和推介武当太极湖项目，投入了巨大的人力和财力进行旅游宣传，取得了良好效果。在其宣传媒介的选择方面呈现出了全方位、多层次、立体化的特点，但还需要进一步注重媒介应用策略．从而促进武当山旅游宣传局面的常态化和持久性。
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| 关 键 词： | 武当山 旅游宣传 媒介 策略 |
Media Application Strategies in Wudang Mountains Tourist Promotion |
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| GUO Shun-feng,DI Yong-li.Media Application Strategies in Wudang Mountains Tourist Promotion[J].Journal of Yunyang Teachers College,2011,31(5):8-11. |
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| Authors: | GUO Shun-feng DI Yong-li |
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| Institution: | GUO Shun-feng1,DI Yong-li2(1.Yunyang Teachers' College,Shiyan 442000,China,2.Shiyan TV Station,China) |
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| Abstract: | In recent years,Wudang Mountains has quickened and promoted Wudang Taichi Lake project with huge man power and finance for the construction of 5A scenic spot,which has got great effect.In the promotion media,the choices are all-round,all-level and three-dimensional,while the media application strategies should be give more attention so as to guarantee the stabilization and persistence of Wudang Mountains tourist promotions. |
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| Keywords: | Wudang Mountains tourist promotion media strategies |
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