| 中央苏区报刊的“号召”传播探析 |
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| 引用本文： | 陈信凌.中央苏区报刊的“号召”传播探析[J].新闻与传播研究,2011(3). |
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| 作者姓名： | 陈信凌 |
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| 作者单位： | 南昌大学新闻与传播学系;南昌大学传媒与社会研究所; |
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| 基金项目： | 国家社会科学规划基金资助项目(04BXW006) |
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| 摘 要： | 号召传播是第二次国内革命战争时期,中央苏区报刊中的一种标识性的传播现象。当时报刊中的号召有三种类型,分别是全局性号召、局部性号召和柔性号召。口号传播的出现于特定的历史情势与环境密切相关,列宁的办报思想、机关报的性质以及现实的需要,是解释它何以出现并且被接纳的三个角度。整体而言,苏区报刊的号召传播取得了非常显著的效果,尤其是在苏区的扩大红军、节省经济、退还公债等运动中作出了不可或缺的贡献。
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| 关 键 词： | 报刊 红色中华 号召 传播形态 办报思想 中央苏区 探析 新战士 红军 工作人员 |
Study on Calling Propagation of Newspapers in the Central Soviet Area |
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| Chen Xinlin.Study on Calling Propagation of Newspapers in the Central Soviet Area[J].Journalism & Communication,2011(3). |
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| Authors: | Chen Xinlin |
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| Institution: | Chen Xinlin |
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| Abstract: | During the second revolutionary civil war,calling propagation was a kind of representative spreading phenomenon of newspapers in the Central Soviet Area.The calling propagation included three types:global calling,regional calling and flexible calling.Slogan propagation which appeared in the specific historical situation is closely related with the environment.Explanation can be provided to the question why slogan propagation appeared and was accepted from the point of Lenin's ideology of publishing newspape... |
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