| BtoB电子商务诚信问题的研究及对策分析 |
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| 引用本文： | 幸海琼,谢赞福.BtoB电子商务诚信问题的研究及对策分析[J].广东职业技术师范学院学报,2011(12):21-24. |
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| 作者姓名： | 幸海琼 谢赞福 |
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| 作者单位： | [1]肇庆市工程技术学校,广东肇庆526070 [2]广东技术师范学院,广东广州510665 |
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| 摘 要： | BtoB是电子商务中重要的交易模式之一，但诚信问题已成为制约BtoB电子商务发展的最大瓶颈．通过分析BtoB电子商务中诚信缺失的表现及成因，提出了进一步完善BtoB电子商务诚信机制的方法和策略．
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| 关 键 词： | BtoB电子商务 诚信 理性沟通 |
Study on the Sincerity of BtoB E-commerce and Its Countermeasures |
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| Xing Haiqiong,Xie Zanfu.Study on the Sincerity of BtoB E-commerce and Its Countermeasures[J].Journal of Guangdong Polytechnical Normal University,2011(12):21-24. |
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| Authors: | Xing Haiqiong Xie Zanfu |
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| Institution: | 1.Zhaoqing Engineering and Technology School, Guangdong Zhaoqing 526070, China; 2.Guangdong Polytechnic Normal University, Guangzhou 510665, China) |
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| Abstract: | BtoB e-commerce is one of the important trade patterns, but the problem of sincerity has become the biggest bottleneck of BtoB e-commerce. By analyzing the features and courses of BtoB e-commerce lack of sincerity, this paper presents the methods and strategies to perfect the sincerity mechanism of BtoB e-commerce. |
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| Keywords: | BtoB e-commerce sincerity rational communication |
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