| 如何正确认识、培育客户忠诚 |
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| 引用本文： | 刘沙茸.如何正确认识、培育客户忠诚[J].甘肃广播电视大学学报,2005,15(4):45-47. |
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| 作者姓名： | 刘沙茸 |
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| 作者单位： | 甘肃广播电视大学,开放教育学院经济系,甘肃,兰州,730030 |
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| 摘 要： | 客户满意不等同于客户忠诚，而在现实中很多人却难以将二者作一明确区分，对企业而言，客户忠诚的价值要远远大于客户满意度，因此，如何正确认识客户忠诚，有效培育客户忠诚就成了企业必须面对并着力解决的问题。
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| 关 键 词： | 认识 培育 客户忠诚 |
| 文章编号： | 1008-4630(2005)04-0045-03 |
| 收稿时间： | 08 31 2005 12:00AM |
| 修稿时间： | 2005年8月31日 |
Recognition and Development of Customer Loyalty |
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| LIU Sha-rong.Recognition and Development of Customer Loyalty[J].Journal of Gansu Radio & TV University,2005,15(4):45-47. |
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| Authors: | LIU Sha-rong |
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| Abstract: | Customer satisfaction and customer loyalty are two different concepts, while most runners of enterprises often cannot define them clearly. For an enterprise, customer loyalty is more important than customer satisfaction. Therefore, proper recognition and effective development of customers loyalty have become a key problem that enterprises must face and solve. |
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| Keywords: | recognition development customer loyalty |
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