| 汽车技术服务与营销专业课程体系的改革探讨 |
| |
| 引用本文： | 林绪东,沈华文.汽车技术服务与营销专业课程体系的改革探讨[J].南宁职业技术学院学报,2014(2):65-67. |
| |
| 作者姓名： | 林绪东 沈华文 |
| |
| 作者单位： | [1]南宁学院交通学院,广西南宁530200 [2]南宁职业技术学院,广西南宁530008 |
| |
| 摘 要： | 伴随着汽车服务企业飞速发展,企业对人才的需求也在不断发生变化,由原来的初级向中级、高级发展。高职院校汽车技术服务于营销专业原有的人才培养模式、课程体系,已不能适应汽车行业对人才的需求。通过对汽车4S店的调研,根据不断变化的岗位进行分析,对旧的课程体系进行改革,建立适应企业需要新的人才培养模式、课程体系,为高职院校培养汽车营销人才提供参考。
|
| 关 键 词： | 汽车技术服务与营销 岗位需求 课程体系 改革创新 |
A Probe into Reform of the Curriculum System for Automotive Technology Service and Marketing Program |
| |
| LIN Xu-dong,SHEN Hua-wen.A Probe into Reform of the Curriculum System for Automotive Technology Service and Marketing Program[J].Journal of Nanning Polytechnic,2014(2):65-67. |
| |
| Authors: | LIN Xu-dong SHEN Hua-wen |
| |
| Institution: | 1. School of Traffic Technology, Nanning College, Nanning 530200,China; 2. Nanning College for Vocational Technology, Nanning 530008, China) |
| |
| Abstract: | With rapid development of automotive service industry, there is a constant change in the corporate demand for talents, which changes from the demand for talents with primary level to the demand for ones with intermediate, and advanced level. The original talent training mode and the curriculum system for Automotive Technology Service and Marketing Program fail to be in line with auto industry demand for talents. Based on the survey on automobile 4S shops and analysis of constantly changing posts, the article reforms the old curriculum system, develops a new talent training mode in line with the corporate demand in an attempt to provide references for cultivation of automobile marketing talents in vocational colleges. |
| |
| Keywords: | automotive technology service and marketing post demand curriculum system reform and innovation |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
