| 企业道德:企业核心竞争力的根本 |
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| 引用本文： | 杨屏.企业道德:企业核心竞争力的根本[J].江苏经贸职业技术学院学报,2006(3). |
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| 作者姓名： | 杨屏 |
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| 作者单位： | 江苏经贸职业技术学院,江苏,南京,211168 |
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| 摘 要： | 核心竞争力是一个企业保持长期竞争优势的能力,这种能力是难以模仿的。高度的企业道德水准是企业核心竞争力的根本源泉,它推动着企业不断发展能力,从而长期保持竞争优势。人们可以对企业的道德水平进行评估,并根据评估结果改善企业的道德水平。
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| 关 键 词： | 核心竞争力 道德 衡量标准 |
Morality of Corporation: Base of Corporations' Core Competence |
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| Authors: | YANG Ping |
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| Abstract: | Corporations' core competence is the capability that can keep the competing privilege in a long time.It's hardly to be copied by other corporations.High level morality of a corporation is the source of core competence,it can help a corporation to develop many kinds of capabilities which can keep competing privilege for long time.We can evaluate the level of the morality of a firm and improve it. |
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| Keywords: | core competence morality of corporation norm of evaluation |
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