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十堰汽车文化旅游存在的问题及对策
引用本文:李文璟.十堰汽车文化旅游存在的问题及对策[J].十堰职业技术学院学报,2012,25(5):80-82.
作者姓名:李文璟
作者单位:郧阳师范高等专科学校数学与财经系,湖北十堰,442000
基金项目:郧阳师专校级青年项目“鄂西生态文化旅游营销研究”
摘    要:"仙山、秀水、汽车城"是十堰的三大旅游名片。目前,作为仙山的武当山和称为秀水的丹江口水库在国内外已经引起了巨大反响。相比之下,汽车城这张名片就逊色得多。十堰汽车文化存在汽车文化的氛围不浓郁、汽车文化与旅游要素的融合度不够、汽车特色旅游产品的开发不足等问题。要解决这些问题,就需要营造浓郁的汽车文化氛围、开发汽车文化特色旅游产品和扩大汽车文化的影响。

关 键 词:汽车文化  文化旅游  对策

Problems and Countermeasures of Shiyan Automobile Culture oriented Tourism
LI Wen-.Problems and Countermeasures of Shiyan Automobile Culture oriented Tourism[J].Journal of Shiyan Technical Institute,2012,25(5):80-82.
Authors:LI Wen-
Institution:LI Wen-jing (Mathematics and Finance Dept.,Yunyang Teacher’s College,shiyan 442000,China)
Abstract:"Mountain, water, and motor city "is Shiyan's three famous tourism brands. At present, Wudang Mountain and Danjiangkou Reservoir have enjoyed great popularity from home and abroad. However, the motor city brand is far more un known. There exist the problems such as weak automobile culture atmosphere, insufficient integration of automobile culture and tourism, shortage of special automobile tourism products. In order to solve these problems, we need to create a rich cul tural atmosphere, develop special automobile tourism products and expand automobile cultural influenace.
Keywords:automobile culture culture-oriented tourism countermeasure
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