Impression management strategies on enterprise social media platforms: An affordance perspective |
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| Institution: | 1. School of Business Administration, Zhejiang Gongshang University, No. 18, Xuezheng St., Xiasha University Town, Hangzhou, Zhejiang, People’s Republic of China;2. Key Research Institute of Humanities and Social Sciences at Universities - Modern Business Research Center of Zhejiang Gongshang University, No. 18, Xuezheng St., Xiasha University Town, Hangzhou, Zhejiang, People’s Republic of China;3. Zheshang Research Institute, Zhejiang Gongshang University, 149 JiaoGong Road, Hangzhou, Zhejiang, People’s Republic of China;4. Coggin College of Business, University of North Florida, Jacksonville, FL 32224, USA;1. Associate Professor in HRM Department at Kozminski University, Jagiellonska 57, 03-301 Warsaw, Poland;2. Visiting Scholar at INSEAD Business School, Boulevard de Constance, 77300 Fontainebleau, France;3. Professor in the Marketing Group at ESCP Europe, 79 Avenue de La République, 75011, Paris, France;4. CEO/CTO at Valossa Labs Ltd., Paavo Havaksen Tie 5E, 90570, Oulu, Finland;1. School of Information Management, Nanjing University, Nanjing, China;2. School of Information Management, Wuhan University, Wuhan, China;1. Trinity Business School, Trinity College Dublin, Dublin 2, Ireland;2. College of Business, University College Dublin, Ireland;3. School of Business, Waterford Institute of Technology, Ireland;3. Key Research Institute of Humanities and Social Sciences at Universities - Modern Business Research Center of Zhejiang Gongshang University, No.18, Xuezheng St., Xiasha University Town, Hangzhou, Zhejiang, People’s Republic of China;4. Zheshang Research Institute, Zhejiang Gongshang University, 149 JiaoGong road, Hangzhou, Zhejiang, People’s Republic of China |
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| Abstract: | Enterprise Social Media Platforms (ESMPs) are arenas for self-presentation where employees construct, co-create, and maintain an online image among their colleagues. This study systemically evaluated the current literature to understand the potential of ESMPs in influencing employees’ impression management strategies from the affordance perspective. Drawing from a focused review of the literature on ESMPs’ affordances and impression management, this paper reclassified employees’ impression management strategies in the context of ESMPs. It proposes a conceptual framework that captures the complex relationship between ESMPs’ affordances and employees’ various impression management strategies. The framework highlights that ESMPs’ affordances affect employees’ impression management strategies, both positively and negatively, and proposes the contingent effects of individual motives and boundary management on the relationship between affordances and employees’ impression management strategies. Our literature review and proposed framework provide a useful basis for future studies on impression management on ESMPs. Our framework also helps employees manage impressions strategically and managers and ESMPs’ developers to fulfil ESMPs’ potential by understanding how affordance affects impression management strategies. |
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| Keywords: | Enterprise social media platforms Affordance Impression management Boundary management |
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