| 试论广告的娱乐化成因与类型 |
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| 引用本文： | 颜美群.试论广告的娱乐化成因与类型[J].湖北广播电视大学学报,2007,27(9):92-93. |
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| 作者姓名： | 颜美群 |
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| 作者单位： | 广西大学,文化与传播学院,广西,南宁,530004 |
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| 摘 要： | 作为一种经济行为和市场营销的手段以及信息传播工具的广告业,身兼数重角色,它不可能置身事外,广告娱乐化的形成是一种必然趋势。
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| 关 键 词： | 娱乐经济 体验经济 广告娱乐化 娱乐广告 |
| 文章编号： | 1008-7427（2007）09-0092-02 |
| 修稿时间： | 2007-04-29 |
Discussion on the causes and types about entertainment-oriented of advertisement |
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| YAN Mei-qun.Discussion on the causes and types about entertainment-oriented of advertisement[J].Journal of Hubei Radio& Televisonuniversity,2007,27(9):92-93. |
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| Authors: | YAN Mei-qun |
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| Institution: | YAN Mei-qun |
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| Abstract: | Advertising as an economic behaviour, a mean of marketing and a method to disseminate information plays a multiple role that it can not keep out of it. Entertainment-oriented of advertisement is the inexorable trend. |
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| Keywords: | entertainment economy experiencing economy entertainment-oriented of advertisement recreational advertisement |
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